THERESE NIEDBALA
SOCIAL CONTENT
Client:
Bath & Body Works
As a Razorfish CoLab Creator, I pitch, execute and direct culturally relevant, social-first approaches to support social strategy for both Bath & Body Works US and Canada. My work with Bath & Body Work has included collaborations with Milk Bar, Jeep, Disney, PEEPS and Ulta.
Client:
WhistlePig Whiskey
As a Times Creator, I art directed and sourced props for a cocktail series for WhistlePig's social.
Client:
Jayson Home
From 2022-2024, I managed Jayson Home's social media and created content. This included catching up to the current social landscape on Instagram by guiding a content strategy, creating content series like "JH on the Road" to share our buyer travel vlogs and promote sales, events or new collections. I also launched the brand TikTok while creating and editing all of its content. Within eight months of implementing the new organic social strategy, organic feed reach grew by 47%, impressions by 113%, follower engagement by 40% and avg. story reach by 84%.