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THERESE NIEDBALA

Resume

Content & Engagement Strategist /
CoLab Content Creator

Razorfish

Pitches and executes 16 branded content pieces every month across Instagram, TikTok, Pinterest and Facebook.

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Acts on trends in real time, concepting, pitching and executing content within a three day turnaround time.

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Produces, shoots and edits video and photo on iPhone on-location and in-studio.

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Contributes to social content strategy for Gen Z, Gen Y and Gen X demographics through research and platform best practices.

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Performs and supports community management to engage community in unique and unexpected ways, including tailored surprise & delight packages.

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Clients: Bath & Body Works (US & Canada), Thrivent Bank, Perfect Bar, PayPal

July 2024-Present

Freelance Creator

The Times Agency

Concepted and pitched culturally relevant social content and advertising ideas.

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Sourced and managed set props, lighting, wardrobe and talent.

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Executed photoshoots with DSLR cameras with follow through on photo editing.

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Clients: David’s Bridal, Royal Dansk, WhistlePig, Kraken Rum.

February 2024-May 2024

Brand Creative Associate /
Studio Photographer

Jayson Home

Managed Instagram account with 65k followers and created/wrote organic social content integrated with campaigns across email and paid social.

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Implemented new strategy and grew organic feed reach by 47%, impressions by 113%, follower engagement by 40% and avg. story reach by 84% in 8 months.

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Photographed, edited, and delivered product images on tight deadlines.

January 2022 - January 2024

Marketing Intern

LimeRed Studio

Supported marketing strategy across social and email, updated website(WordPress), and edited, proofread and published podcast audio and transcripts.

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Coordinated email communications with 30+ prospective board members and NPOs to achieve a successful “board-matching” event.

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Contributed to, promoted and embraced B Corp initiatives.

July 2021 - February 2022

Ecommerce Project & Marketing Manager

RJA Design

Executed the launch of an online vintage home goods brand across social meida and Shopify.

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Supported business development and digital marketing strategies.

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Lead creative briefs and meetings with art director, copywriter, and UX designer.

November 2020 - June 2021

Education

Bachelor of Arts: Marketing

Columbia College Chicago

Magna Cum Laude, Honors College

Journalism Minor

MAUI Semester Exchange

Université de Lille /

École Supérieure d’Art - Tourcoing

Graphic Design, Film & Digital Photography, English Literature, French Language

B2 DELF Certification

Alliance Français

B2 level proficiency in the French language

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