THERESE NIEDBALA
Resume
Content & Engagement Strategist /
CoLab Content Creator
Razorfish
Pitches and executes 16 branded content pieces every month across Instagram, TikTok, Pinterest and Facebook.
Acts on trends in real time, concepting, pitching and executing content within a three day turnaround time.
Produces, shoots and edits video and photo on iPhone on-location and in-studio.
Contributes to social content strategy for Gen Z, Gen Y and Gen X demographics through research and platform best practices.
Performs and supports community management to engage community in unique and unexpected ways, including tailored surprise & delight packages.
Clients: Bath & Body Works (US & Canada), Thrivent Bank, Perfect Bar, PayPal
July 2024-Present
Freelance Creator
The Times Agency
Concepted and pitched culturally relevant social content and advertising ideas.
Sourced and managed set props, lighting, wardrobe and talent.
Executed photoshoots with DSLR cameras with follow through on photo editing.
Clients: David’s Bridal, Royal Dansk, WhistlePig, Kraken Rum.
February 2024-May 2024
Brand Creative Associate /
Studio Photographer
Jayson Home
Managed Instagram account with 65k followers and created/wrote organic social content integrated with campaigns across email and paid social.
Implemented new strategy and grew organic feed reach by 47%, impressions by 113%, follower engagement by 40% and avg. story reach by 84% in 8 months.
Photographed, edited, and delivered product images on tight deadlines.
January 2022 - January 2024
Marketing Intern
LimeRed Studio
Supported marketing strategy across social and email, updated website(WordPress), and edited, proofread and published podcast audio and transcripts.
Coordinated email communications with 30+ prospective board members and NPOs to achieve a successful “board-matching” event.
Contributed to, promoted and embraced B Corp initiatives.
July 2021 - February 2022
Ecommerce Project & Marketing Manager
RJA Design
Executed the launch of an online vintage home goods brand across social meida and Shopify.
Supported business development and digital marketing strategies.
Lead creative briefs and meetings with art director, copywriter, and UX designer.
November 2020 - June 2021
Education
Bachelor of Arts: Marketing
Columbia College Chicago
Magna Cum Laude, Honors College
Journalism Minor
MAUI Semester Exchange
Université de Lille /
École Supérieure d’Art - Tourcoing
Graphic Design, Film & Digital Photography, English Literature, French Language
B2 DELF Certification
Alliance Français
B2 level proficiency in the French language